Blue ocean strategy merupakan sebuah strategi untuk melepaskan kita dari sebuah kondisi yang disebut red ocean lautan merah. The creation of blue oceans is about driving costs down while simultaneously driving value up for buyers. Sebelum adanya metode ini sebenarnya sudah banyak contoh beberapa perusahaan besar yang menerapkan blue ocean strategy dan berhasil menciptakan pasar dalam kondisi blue ocean, sebagai contoh air asia. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades.
Yang membuat red ocean ini menjadi kompetisi sengit adalah karena yang terjadi. A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world. Itu sebabnya kini hadir istilah baru yang disebut blue ocean strategy. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. Blue ocean strategy adalah strategi menciptakan ruang pasar baru yang belum termanfaatkan. Blue ocean strategy adalah istilah dalam ilmu manajemen strategi yang merujuk pada siasat untuk menciptakan pasar baru yang belum dipenuhi persaingan yang ketat. Pendekatan blue ocean strategy untuk meningkatkan strategi. How does blue ocean strategy differ from red ocean strategy. Jul 24, 2012 blue ocean strategy, merupakan salah satu tema penting dalam wacana manajemen strategi lima tahun belakangan. Rote ozeane red oceans hingegen bezeichnen gesattigte markte, charakterisiert durch harte konkurrenz, uberfullt mit mitbewerbern, welche. Gambar 1 red ocean versus blue ocean strategy sumber. These systems started to gain popularity in the 1970s with consoles that played only pong.
Blue ocean strategy provides a systematic approach to break out of the red ocean of severe competition and make the competition irrelevant by reconstructing market boundaries to create a leap in value for both the company and its buyers. The authors use the terms blue oceans and red oceans to describe the entire market universe. Strategi samudera biru, atau lebih populer dengan istilahnya dalam bahasa inggris, blue ocean strategy, adalah strategi yang menantang perusahaan untuk keluar dari samudra merah persaingan berdarah dengan cara menciptakan ruang pasar yang belum ada pesaingnya, sehingga kata kompetisi pun menjadi tidak relevan. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Pdf the weariness of competitive business environment has made it. It is aimed at contributing to blue ocean strategy with a case study in.
Jun 14, 2014 red oceanblue ocean strategy duration. Blue ocean strategy for small businesses fundbox blog. The red ocean represents the known market space where all the industries currently exist. Untuk perbandingan antara red ocean dan blue ocean dapat dilihat pada tabel berikut. Blue ocean strategy available for download and read online in other formats. Value innovation is a new way of thinking about and executing strategy that results in the creation of a blue ocean. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Cara menerapkan blue ocean strategy raja presentasi dot com. This blog article takes a look at what kind of roi some companies have achieved by implementing a blue. Heres a look at the basic premise of blue ocean strategy, and how you can apply it to your small business strategy. Essay about blue ocean strategy 825 words bartleby. Mengenal pasar red ocean, blue ocean dan purple ocean. How to create uncontested market space and make the competition irrelevant, a book by professors w.
In red oceans, there is a competitiveadvantage worldview, companies are often driven to outperform rivals and capture greater shares of existing or shrinking market space. Doc makalah blue ocean strategy aris p zebua academia. What is blue ocean strategy about blue ocean strategy. The most appropriate unit of analysis is the strategic move, the set of managerial actions and decisions involved in making a major marketcreating business offering. The competition on the market is getting stronger and more difficult to overcome, in many. For that there is nothing better than something called the blue ocean strategy. Kondisi red ocean adalah sebuah kondisi dimana terjadi persaingan yang sangat ketat untuk mendapatkan pasar yang sama dengan kompetitor. Ive been quoted for saying that strategies are dead. Namun ternyata, kesuksesan sebuah perusahaan kini tidak lagi diukur dengan memenangi persaingan berdarahdarah di red ocean strategy. Dalam polapikir sebelumnya, yang oleh w chan kim dan rekannya disebut sebagai. This blog article is a overview of some of the key points of the book by w. Strategi ini sering disebut sebagai red ocean strategy, karena pemainnya harus berdarahdarah dalam memenangkan sebuah kompetisi bisnis. When we think of competition between companies like coke and pepsi or walmart and costco, we think of competitors fighting to get the biggest share of. Jun 02, 2016 blue ocean vs red ocean strategies 6 major differences red bull case study.
Blue ocean vs red ocean strategies 6 major differences red bull case study. Blue ocean strategy, kita tahu, merupakan salah satu tema penting dalam wacana manajemen strategi lima tahun belakangan. Even though, recently, white ocean has emerged in world business strategy. Jun 21, 2007 blue ocean strategy red ocean strategy 2. The blue ocean strategy explains how to guide your business across seas with less competition and greater profitability. These blue oceans document new markets and new opportunities. Blue ocean strategy, outlines the processes of removing the fight for competitive advantage and the battle for differentiation typical of many corporate strategies. The expanded edition of blue ocean strategy, is metaphorical, witty, and almost biblical in its commentary of the bloody waters of competitive red ocean market.
See comparison between red and blue ocean strategies here in one simple table. Dalam red ocean strategy, produsen akan ditantang dengan persaingan pasar yang sudah ada. Instead, create a new marketplace for your business that allows you to write the rules. Value innovation value innovation places equal emphasis on value and innovation. Find your space in the blue oceanand build your blue ocean. Pada awalnya konsep strategi selalu dikaitkan dengan militer. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Blue ocean strategy challenges companies to break out of the red ocean of. Chan kim asal korea, dan rekannya dari perancis renee mauborgne, mengenalkan strategi baru yang lebih berorienasi pada kemampuan berinovasi, yaitu blue ocean strategy.
Blue ocean vs red ocean strategies 6 major differences. Aug 10, 2009 blue ocean strategy, kita tahu, merupakan salah satu tema penting dalam wacana manajemen strategi lima tahun belakangan. The wii strategy fits this definition on several fronts. Red ocean in blue oceans, demand is created rather than fought over.
A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. A instead of competing in existing industries, blue ocean strategy equips companies with frameworks and analytic tools to create their own blue ocean of. The authors provide a framework for avoiding spaces where competition is bloody red oceans and moving to blue ocean spaces with ample potential. Companies face cutthroat competition within defined and accepted industry boundaries. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Blue ocean strategy is a book published in 2005 and written by w. Jul 28, 2018 blue ocean strategy provides a systematic approach to break out of the red ocean of severe competition and make the competition irrelevant by reconstructing market boundaries to create a leap in value for both the company and its buyers. Our aim is to make the formulation and execution of blue ocean strategy as systematic and actionable as competing in the red waters of known market space. As the market space gets crowded, prospects for profits and growth are reduced.
Doing so requires firms to identify noncustomers who are ignored by current competitors in the redocean market space it is red because of the blood in the water, and then offering them new and unexpected sources of value. Kim chan and renee mauborgnes blue ocean strategy a macat business. Saat kita berhasil menciptakan ruang pasar baru maka persaingan menjadi tidak lagi relevan yang. Sebelum adanya metode ini sebenarnya sudah banyak contoh beberapa perusahaan besar yang menerapkan blue ocean strategy dan berhasil menciptakan. Like the blue ocean, it is vast, deep and powerful in terms of opportunity and profitable growth. Only then can companies step up to the challenge of creating blue oceans in a smart and. The basic principle of blue ocean strategy is to map out, in addition to the already known markets red oceans, the blue oceans.
An introduction to blue ocean strategy mba knowledge base. Blue ocean strategy, merupakan salah satu tema penting dalam wacana manajemen strategi lima tahun belakangan. Blue ocean strategy ist eine methode zur entwicklung dauerhaft profitabler geschaftsmodelle. Pdf preventing blue ocean from turning into red ocean.
Red ocean strategy adalah kondisi dimana kita bersaing pada pasar yang sama dengan pesaing. Nike was able to enter a market using the red ocean strategy approach and add creativity and innovation to an athletic industry that was already established and climb to the top without the blue ocean approach. However, the blue ocean strategy takes a different view. Blue ocean strategy di implementasikan namun tidak radikal, sebuah perusahaan menciptakan kategori baru tapi tetap mendorong produk lamanya dan kemudian membiarkan pesaing ikutan masuk untuk memperkaya image kategori baru yg di bangun oleh perusahaan pencipta. Chan kim and renee mauborgne in the indie business book club.
According to kim and mauborgne, markets are made up of red and blue oceans. Chan kim and renee mauborgne, develops and explains how to beat the competition by reaching beyond it into new unexplored markets. Digagas oleh profesor asal korea, chan kim dan rekannya dari perancis renee mauborgne, tema ini hendak mengajarkan kepada kita tentang bagaimana memenangkan kompetisi bisnis yang kian dinamik. Strategi samudera biru, atau lebih populer dengan istilahnya dalam bahasa inggris, blue ocean strategy, adalah strategi yang menantang perusahaan untuk keluar dari samudra merah persaingan berdarah dengan cara menciptakan ruang pasar yang belum ada pesaingnya, sehingga kata kompetisi pun. Red ocean strategy and blue ocean strategy youtube. In this article you will learn how to make your competition irrelevant and have sales and profit. Blue ocean strategy suggests that an organization should create new demand in an uncontested market space, or a blue ocean, rather than compete headtohead with other suppliers in an existing industry that is called red ocean. Blue ocean strategy paper adel erolsky university of phoenix mkt421 ron rosalik august 25, 2014 blue ocean strategy paper in todays business world, competition is a big concern for nearly every corporation. Pdf the influence of blue ocean strategy on organizational. Chan kim and renee mauborgne, professors at insead.
Achieved via the delivery of features that have a highest marginal benefit to customer needs. Blue ocean strategy including examples and pdf download. Fundamental difference between red ocean strategy and blue. The blue ocean strategy is a business book that has become mandatory for modern managers by proposing an organized structure to identify and implement differentiation in any industry and help you grow your business faster. This blog article takes a look at what kind of roi some companies have achieved by implementing a blue ocean strategy by w.
But the segment proved too small to be sustainable, let alone generate a blue ocean. This shift from winlose to a winwin is the essence of kim and mauborgnes blue ocean strategy. Discussion blue ocean strategy versus red ocean strategy every blue ocean company would ultimately reach to the level of red ocean category as. Value innovation strategy competes in an uncontested market space. The real opportunity is to create blue ocean for uncontested market space. Discussion blue ocean strategy versus red ocean strategy every blue ocean company would ultimately reach to. Mar 11, 2011 untuk perbandingan antara red ocean dan blue ocean dapat dilihat pada tabel berikut. Pdf blue ocean strategy download full pdf book download. Sarah layton in blue ocean strategy on april 21, 2009. As market structure is changed by breaking the valuecost tradeoff, so are the rules of the game. Perbedaan antara konsep bos dengan red ocean strategy.
I believe it, of course, but thats no excuse for not knowing how your blog stands out from the competition. Strategi lautan biru blue ocean strategy memperkenalkan kerangka kerja. The authors use the metaphor of the blue ocean as a direct contrast to red oceans. Pdf the study deals with the blue ocean strategy bos that offers. History and background a video game console is just a computer that is made only. The strategy was intended to fill a gap in the existing market. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. There is ample opportunity for growth that is both profitable and rapid. Blue ocean strategies on february 12, 2020 blog, b2b strategy and messaging, virtual vp of marketing it can be difficult to succeed with the cutthroat competition in the business environment today. Sep 24, 2017 in 2005, blue ocean strategy, expanded edition. The chart above summarizes the distinct characteristics of competing in red oceans red ocean strategy versus creating a blue ocean blue ocean strategy. Namun begitu, red oecean strategy tetap penting untuk dipelajari karena untuk memjalankan blue ocean strategy membutuhkan pengetahuan dasar dan intuisi yang tinggi dimana dapat dibangun yang berawal dari red ocean strategy. Pdf harvard business school press blue ocean strategy rajeh. Origin of the terms professors chan kim and renee mauborgne introduced the concepts of red and blue oceans in their international bestseller blue ocean strategy.